Get the latest on giving across age groups with Giving by Generations

Understanding how each generation approaches philanthropy is critical for fundraisers, nonprofit leaders, and donors who want to maximize their impact.

The latest Giving USA Special Report: Giving by Generations provides a data-driven look at how Baby Boomers, Gen X, Millennials, and Gen Z engage with charitable giving – and how these trends are shifting. Whether you’re refining your fundraising strategy, cultivating relationships with younger donors, or ensuring long-term sustainability, these insights will give you the tools to succeed.

Choose how you’d like to receive this brand-new Giving USA resource:

Option 1: Download the report only

Get the insights you need today with a one-time purchase.

• Giving by Generations Special Report

• In-depth analysis of generational giving trends

• Actionable data to refine your donor engagement strategy

Available as a one-time purchase: $69.95
Simply add this product to your cart and check out.

Option 2: Get the report as part of your Giving USA subscription

Unlock the full power of Giving USA with unlimited access to exclusive reports, industry-leading data, and expert insights to guide your fundraising strategy.

• Giving by Generations Special Report (included!) – No extra charge

• Full access to the Giving USA Digital Library – The most trusted source for charitable giving data

• Giving USA Annual Report – The definitive resource on philanthropy in the U.S.

• Exclusive research & special reports – Get deep dives into fundraising trends and donor behavior

• Expert analysis & historical data – Stay ahead with insights that help you navigate the evolving giving landscape

Available with your one-year subscription: $159

*Best Deal: For just $89 more, get this report + a full year of industry-leading philanthropy insights!

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